boogieb: interesting article about the new cats breaking into the hiphop game:
Have you heard Blu’s latest single? How about B.O.B.’s latest radio interview. Have you seen that video with curren$y or getting ready to buy Kid Cudi’s next album?
In November, XXL Magazine brought us the ten up and comers that they are assuming will dominate the rap in 2009. But have these youngsters been given too much too fast? Some of them didn’t even open their myspace accounts until a few months ago, and now they’re on the cover of XXL magazine. By gracing this cover so soon and early in their careers, most of these kids are writing checks that they won’t be able to cash.
For most of these kids, not much is lined up that would indicate superstardom in 2009. No radio singles, no widespread music videos, no tours, no nothing. Just a few mixtapes, maybe a feature, and a myspace page.
Don’t believe me? Just check the same XXL spread from the previous year, “Leaders of the New School”. Here, we were told that Saigon was gonna take over the rap game, Papoose was going to become the lyrical giant of the mainstream, and Lil Boosie would be dominating the radio. Saigon? Papoose? Lil Boosie? Where are they? I honestly couldn’t tell you. Have you heard one new track from any of these guys? And for the love of God, will someone please tell me who Gorilla Zoe is?
Even XXL in their “Graduation” segment one year later checks on the status of these guys, and admits that the all of them except for Lupe and Plies were unable to put out successful content this year.
The lazy crop of 2008 that failed to make an imprint. And at best, Lupe was able to put out good single, and plies stayed in the mediocre lane with some barely noticeable collabos. Plus, 2008 ended up being for Lil Wayne, Kanye, and T.I., while XXL’s “Leader’s of the New School” failed to make more than an imprint.
(via loutube.wordpress.com)
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