Common ft. Pharrell "universal mind control" music video (DAPP Videos)

boogieb: Dapp-est video out now, so dapp ill over look the Zune in the beginning out it. Pharrell really like Microsoft... or maybe he just likes the money Microsoft gives him.

'universal mind control' - in stores november 11th

Video: Common's 'Universal Mind Control' Cyberfunk
By Scott Thill 

Conscientious rapper Common recombined Afrika Bambaataa's "Planet Rock" and Hype Williams' 21st-century visuals to create the mesmerizing video for "Universal Mind Control," which went live on Tuesday on imeem, the awesome online music resource. The single comes from the new release of the same name, which drops November 11 from Common's G.O.O.D. Music and Geffen Records.

Common also kicked off Zune's video podcast series "The Green Room" on Tuesday, with an interview held at the Seattle club Showbox SoDo. But his cyberfunk video for "Universal Mind Control" is the prize catch of the pair.

It's kinetic eye candy that is hard to beat, even if the song offers more in terms of homage than it does in terms of originality. After all, Afrika Bambaataa mashed hip-hop and krautrock as far back as 1982, when his single "Planet Rock" sequenced the genes for techno, house and more.
Common's new video doesn't expand too much on Bam's sonic thesis, but it is amazing to look at, and not just because uber-producer Pharrell offers up a cameo rap disguised as a robot who bears a resemblance to the famed Avengers villain Ultron. Rather, it's a cool mutation in Common's otherwise ground-breaking career, and one that wears its epochal influences on its sleeve.

Tune in, turn it up, zone out.

(via wired)